About The Outdoor Standard

Sustainability gets thrown around a lot in the outdoor industry. Every brand claims to be "eco-friendly," "responsible," "sustainable," etc. However, most of this doesn’t really mean much.

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The facts are available, but they’re hard to find buried under technical jargon.

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The Outdoor Standard is here to change this.

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We provide clear, factual insights into sustainability claims so you can make decisions based on what matters to you.

Everything we publish is based on publicly available data and third-party certifications.

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No fluff. No greenwashing.

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You’re buying your first hiking jacket, or maybe it’s the tenth one. Our mission is simple: make it easier to make decisions based on what matters most to you.

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No partnerships. No paid rankings. Just the truth from people who love the outdoors as much as you do.